There are numerous benefits of Internet Marketing to an
organization. Businesses are able to use these advantages in many ways within
the organization.
Reaching the Internet provides businesses with the means to
reach prospective customers that they would not normally be able to reach so
quickly and inexpensively. Opportunity to learn about customers’ needs and
wants once they have reached these customers, the Internet offers the
opportunity to learn about those customers’ needs and wants by interacting with
a customer and gaining valuable feedback from them. In doing so, a company is
then able to better target its goods and services to those customer needs and
wants. Ordinarily, conducting market research of this nature would be a costly
exercise for any company and yet here is a sales medium that allows this type
of market research to be built in.
The first benefit identified that organisation have a
advantage of from internet marketing is that is it cost effective – this is
because using the marketing on the internet can reach a wide range of audience
from one place (the World Wide Web) and businesses would not need to promote
themselves over other marketing mediums that cost more than using the internet.
Businesses based only online are able to make profits by saving money on
promotions and also just being based online is another way of saving money as
they do not need to pay for buildings (includes rent, bills etc).
Another plus that internet marketing provides businesses are
that organisations are accessible 24/7 to the public. They can gain more
customers by this as customers that aren’t able to go to the shops in person at
a certain time can access a business website anytime.
A website can be changed anytime, so businesses are able to
update their online view anytime to stay with the latest trend etc.
Internet marketing enables businesses to understand what
customer wants and needs. Buy seeing individually what each customer mostly
buys and they are able to send them promotion of the new products and service
available that they believe they will be attracted to. Also they can do this
through blogs, social networks, forums etc. Company uses this benefit and has
social networks such as Twitter, Facebook, MySpace, Bebo and they have a forum
page for comments and they email customers advertising their new products etc.
they do this so that they can see what customer wants and needs and then can
provide impeccable service.
Internet marketing can have images and videos of the
product/service which can be similar with T.V. adverts etc but on the internet
is can be seen more than 30 seconds, it be seen by customers whenever they
want, it can reach a wider audience and it is very cheap to promote online.
This is another internet marketing benefit for organization as they can save
money, reach more customers etc. Company has banners to advertise their
websites/organization; they include all their products online in images,
videos, information etc (everything a customer will need) even though they are
based online and customers aren’t able to touch their product, Company gave
them an advantage of impeccable service where customers are able to return
their products.
Internet marketing enables businesses to see and compare
with other businesses and compete with them more easily. They can view how much
customers they have whether they are female or male and can use this to segment
their targeted audience and market their business and products in ways that
suit their customers.
